We partnered with Vetsource, a leading pet health company, to enhance their digital capabilities through better APIs, streamlined data access, and CRM improvements.
The result: increased efficiency, significant cost savings, and tools that scale with their growth.
Vetsource is the leading and most trusted home delivery provider in the United States for medications, over-the-counter healthcare products, and pet food for veterinarians, clinics, and pet owners.
They handle the logistics and distribution of high-quality products directly from manufacturers to their clients' doorsteps.
To keep pace with its rapid growth, Vetsource needed to evolve. As the company expanded its services and digital footprint, new operational and user experience challenges began to emerge—requiring more scalable, modern, and intuitive solutions across key areas of the business. Vetsource needed to:
Improve operational efficiency across its e-commerce network
Modernize payment processes to meet new customer expectations
Redesign the homepage to better engage users and boost conversions
Automate pricing workflows to reduce manual work and increase agility
Our goal was to enhance operations, improve user experience, and enable scalable innovation across their e-commerce platform, payment systems, and internal workflows.
We partnered closely with Vetsource’s team to bring high-impact digital solutions to life. With an agile and collaborative approach, we developed cloud-based tools to streamline operations, introduced flexible payment options, and redesigned the homepage to drive engagement.
To increase speed and consistency, we also built a pricing automation tool and co-created a strategic roadmap with over ten additional initiatives designed to support long-term growth. These included smarter third-party integrations, auto-shipping improvements, and data accessibility upgrades—setting the stage for continuous innovation.
Key initiatives included:
To guarantee a solution that fit with Vetsource’s current system and could be scaled up over time, we integrated our expert Making Sense voices for the frontend/backend, architecture, UX/UI, QA and more.
To increase speed and consistency, we also built a pricing automation tool and co-created a strategic roadmap with over ten additional initiatives designed to support long-term growth. These included smarter third-party integrations, auto-shipping improvements, and data accessibility upgrades—setting the stage for continuous innovation.
Real impact, measurable growth.
Our work with Vetsource delivered concrete results across critical areas—unlocking operational efficiency, enabling tech-driven growth, and driving real business outcomes.
The launch of Vetsource Payments more than doubled the customer base
and boosted daily transaction volume.
Integration with BluePearl triggered a 10x increase in project profitability and marked the start of
major
enterprise-scale growth.
Automated workflows—such as pricing tools—improved efficiency across 190+ veterinary clinics. With reduced admin work and faster turnaround times, teams could focus more on care and less on manual tasks.
Platform and homepage enhancements led to an 18% increase in conversion rate, 20% more product click-throughs, 43% more homepage product clicks, and a 36% lift in “Add to Cart” actions—showing a clear rise in user engagement and revenue potential.
The complicated deliverable the team did to boost our marketing CRM resulted in a 20% uptick in revenue and a 17% lift in average weekly order volume. The work they did to simplify a way to retrieve data at the clinic level reduced traffic that previously could lock up the database, and saved ~$6K in annualized API/log costs based on the trajectory of calls.
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