case study

Transforming dairy management
through digital modernization

We partnered with Valley Agricultural Software (VAS), the leading U.S. provider of dairy management systems, to modernize its legacy applications and drive a large-scale digital transformation.

By migrating to a cloud-based infrastructure with improved UX, VAS achieved greater scalability, 30% cost reduction, and new growth opportunities across markets and customer segments.

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30% OPERATIONAL COST REDUCTION
60% US MARKET
+100 COUNTRIES

About Valley Agricultural Software

With more than 40 years in the market, Valley Agricultural Software (VAS) is the global leader in connected farm management systems. The company offers a suite of products that help dairy farmers track herd performance, feeding, and overall farm economics.

Founded in 1981, VAS manages data for over 10 million cows across more than 3,000 dairies, positioning itself as a key player in the digital transformation of the dairy industry worldwide.

The starting point

After more than 30 years of development, VAS’s dairy management suite was reaching its limits. The system faced difficulties scaling, synchronizing work across users, and maintaining compliance in increasingly complex operations. Locating customer data and expanding into new markets also posed challenges.

To stay ahead and continue innovating, VAS started a process to unify its fragmented systems into a single, scalable platform that could support future products and integrations. VAS needed to:

  • Modernize its legacy applications into a unified cloud-based platform

  • Improve synchronization and data consistency across dairies

  • Resolve compliance-related operational issues

  • Simplify customer localization and access to information

  • Enable global scalability for new markets and products

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THE GOAL

Migrating to a
cloud-ready platform

Our goal was to migrate VAS’s legacy applications to a modern, cloud-based infrastructure with an enhanced user experience. The new environment needed to ensure data security, real-time accessibility, and the flexibility required to manage millions of records daily, strengthening VAS’s leadership in dairy management and setting the foundation for continued growth across new countries, segments, and customers.

Agricultural

What we did

We partnered with VAS’s leadership and technical teams to modernize their legacy dairy management applications through a comprehensive digital transformation. Our process began in Tulare, California, where we observed day-to-day farm operations, conducted user interviews, and identified critical workflow improvements that informed a strategic technology roadmap.

Working as a blended agile team of more than 40 professionals, we migrated VAS’s suite to a secure, cloud-based environment and built responsive web and mobile applications for iOS and Android. The new system improved synchronization, strengthened data integrity, and delivered an enhanced user experience for farmers, consultants, and managers across thousands of dairies.

Key initiatives included:

  • Field discovery sessions with dairy operators to identify pain points and process gaps
  • Design and validation of a responsive web and mobile app architecture
  • Integration of automated backups and real-time synchronization through cloud storage
  • Implementation of a modern UX/UI framework for a more intuitive experience
  • Development of a scalable environment to support future expansion and integrations
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Results

Driving efficiency and global growth.

The modernization allowed VAS to enhance efficiency, collaboration, and scalability while reducing infrastructure and operational costs. With a secure cloud environment and improved UX, the company is now better equipped to expand into new markets and continue innovating within the dairy industry.

Operational cost reduction

30% decrease in operational costs through cloud migration, automated backups, and reduced supervision requirements—freeing resources for innovation and growth.

Faster information deployment

Migrating to a cloud environment enabled real-time data access and faster updates, improving decision-making across thousands of dairies.

Simplified management

Automation and unified workflows minimized manual oversight, allowing teams to focus on business expansion rather than maintenance.

Seamless integrations

The new architecture allowed VAS to connect its platform with other tools and systems, ensuring flexibility and readiness for future products.

Global scalability

With a secure, cloud-based platform, VAS is now expanding its operations to more than 100 countries, reinforcing its leadership in connected dairy management worldwide.

  • We are product builders.
  • We are result accountable.
  • We are strategic partners.
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We choose Making Sense because of the passion that they bring to our group. They are not here to necessarily create the next software but really to revolutionize the industry.
Miguel Duran - Former VP Software Engineering at VAS
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